MacKay Manufacturing - Recruiting into a Skills based culture

Despite stubbornly high and persistent national unemployment rates, many American manufacturers are being hampered and disadvantaged by a workforce without the skills and experience needed to perform “nuts and bolts” kind of manufacturing operations, such as machining.  Part of the problem lies with an American educational system that continues to funnel students to careers in white collar work while demeaning work in manufacturing and production as undignified and unfulfilling if not humiliating.  Finding the quality work force required to perform this kind of work requires shifting perceptions that have been inculcated and ingrained since childhood.  One machining operation and contract manufacturer in Spokane WA has undertaken a major effort to attract quality candidates to their company by changing the perception of the work it performs.  SEE THE VIDEO.